When people try to work out why diets almost inevitably fail other than in the short-term, they usually concentrate on the biological fact that the body will rebound with stored weight after it suffers food deprivation.
That theory is now so well-tested as to be certainly true to some degree. Accurate though it is, actually it is only of secondary value in explaining why obsessive dieting not only persists within our culture but is in fact on the rise.
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